About Us

At Somnia, we believe true beauty sleep is more than a phrase — it’s a science.

The brand was born from the vision of Dr. Elena Rossi, an Italian dermatologist who dedicated over 15 years to studying how sleep posture silently accelerates visible signs of aging. During her research, she saw hundreds of women investing thousands in serums and treatments, only to wake up each morning with lines, puffiness, and discomfort caused not by their products, but by their pillow.

Determined to find a solution, Dr. Rossi partnered with engineers and sleep specialists to design the Posture Beauty System™ — the first pillow created to protect delicate facial skin while supporting healthy posture throughout the night. After four years of development and dozens of prototypes, Somnia™ was born: a skincare-inspired sleep system that combines dermatology insight with Italian craftsmanship.

Today, Somnia is trusted by thousands of women worldwide who refuse to choose between beauty and rest. With every pillow, we remain committed to our mission: helping you wake up refreshed, confident, and ready to face the day — every single morning.

Because the most powerful beauty ritual doesn’t come in a bottle.
It starts where your skincare ends: on your pillow.